Increasing employee satisfaction by strategically shaping their emotions

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There are many simple techniques for motivating employees. We discussed one such solution last week. Here’s another solution.

When do you think people will be more likely to experience, positive emotions, like happiness, joy, and excitement – when they feel proud or when they feel close to others? The answer depends in large part on the culture that they are from.

In a cross-cultural study , researchers found that Americans are happiest when they experience emotions that make them feel superior to others, like feelings of pride, superiority, high self-esteem, and self-confidence. In contrast, Asians (including Japanese, Koreans, and Indians) are happiest when they experience emotions that make them feel connected to others, such as friendly feelings, closeness, respect, and sympathy.

How can you use this knowledge? If you are managing Western employees, highlight their achievements compared to others, make them feel proud and superior, boost their self-esteem. This has a high chance of increasing their general sense of happiness and satisfaction with the company.

On the other hand, if you are managing Asian employees, highlight their relationships with others, make them feel close to each other, to have a sense of bonding. Make them feel sympathetic toward each other and to have respect for each other. You will most probably ended up with more satisfied and happier employees.


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